Roh Tae-moon, previously head of Samsung’s mobile development division, has been promoted to the head of Samsung’s entire mobile division.

The 52-year old Roh Tae-moon oversaw the development of the Samsung Galaxy smartphones. In its press release, Samsung wrote that Roh Tae-moon’s leadership is needed to revitalize the organization in a competitive mobile device market.

Roh Tae-moon’s reappointment as the head of the mobile division relieves the duty from Samsung President and chief executive officer Don-jin Ko. Samsung wrote that its top executives will focus on creating synergy between Samsung’s various branches and discovering business opportunities.

The announcement came amidst four presidential promotions and five new duty reallocations; a massive round of restructuring for the company.

Samsung will be holding its annual mobile press conference on February 11th, where it’s expected to unveil its Samsung Galaxy S20 smartphones. The upcoming Galaxy S20 series is expected to feature an overhauled design and a 108MP camera sensor.

According to Statista, Samsung’s smartphone market share sat at 21.8 per cent in Q3 2019, a 1.3 per cent increase year-over-year. Huawei, on the other hand, grew by 4 per cent in the same period, reaching 18.6 per cent in Q3 2019.

Samsung Electronics plans to finalize its reorganization efforts in the later parts of 2020. A full list of restructures can be found here.

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