You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic […]
What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money […]
What is a noreply? A noreply is an email address using the format “noreply@company.com.” Many businesses use noreply email addresses to discourage the recipient from sending a response to their transactional emails or email marketing campaigns. Have you recently received an email from a noreply@company.com email address? While it’s becoming less common, many businesses still […]
Few online marketing strategies have gone through as radical an evolution as link building. What originally started as a cut-and-dry, quantity-based strategy almost guaranteed to increase your rankings has turned into a much more complex system thanks to Google’s sophisticated, ever-advancing Penguin update. But here’s a secret about modern link building you may not be […]
So you’re into SEO and you’re ready to get your hands dirty. You might be starting a campaign for the first time, gathering some preliminary research, trying to fix something that’s wrong in your strategy, or just brushing up on your skills. In any case, this is the guide you want. As you probably already […]
SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. Related: 6 free SEO tools to boost your search engine rankings One of the biggest misconceptions is that SEO is […]
The Case for the Long-Tail A lot has been written about the importance of long-tail keywords for SEO campaigns. As an SEO, I know it’s hard to convince clients that pursuing long-tail keywords that result in less search volume is actually a better long-term strategy than pursuing more appealing core terms with high search volume. […]
Have you ever wondered how to get your website to come up on the first page of search results? Of course you have. Every small business wants to be found online, but it isn’t always an easy task. Website traffic doesn’t follow the Field of Dreams mantra, “If you build it, they will come.” You […]
You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. I am talking about the […]
In the past, I broke down the most vital SEO strategy I learned, which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee. Some of these things you may already know, but most you probably aren’t […]